What We Do
The Omaha World-Herald and United Way of the Midlands (UWM) are pleased to share a new partnership to administer the Goodfellows program. The Omaha World-Herald established the Goodfellows program in the 1890s to help those in our community who had fallen on hard times, including people between jobs, the elderly, the ill, those who have experienced abuse and those facing a personal crisis with nowhere else to turn. The partnership allows each organization to do what they do best — Omaha World-Herald is continuing to share the rich stories and history of the charity, and UWM is raising program dollars and investing them back into the community. UWM is managing Goodfellows donations separately and investing them according to Goodfellows’ previous guidelines.
COVID-19 has left many of our neighbors struggling to provide for themselves and their families. Your gift will help community members meet their most basic needs by granting emergency assistance to those in danger of having their utilities shut off or being evicted; providing grocery vouchers for meals and helping children obtain hats, coats and other clothing items.
During its previous fiscal year, the program assisted over 12,000 adults and children by granting emergency assistance to those in danger of having their utilities shut off or being evicted; providing more than 2,000 grocery vouchers for holiday meals and helping nearly 6,000 school-aged children obtain hats, coats and other clothing items.