Year Founded
Local Leader/Exec. Director
Sheryl Garst, CEO
Primary Contact Name
Sheryl Garst
Main Address

1228 South Main Street
Council Bluffs, IA 51503
United States

What We Do

The 712 Initiative is aimed at improving the economic vitality in redevelopment areas through investments in the built environment, activating public spaces and delivering programs that increase social engagement and healthy lifestyles.

Unlike other economic growth and community support organizations, we do not receive any government funding for our operations - we are powered by people like you! 

Invest your dollar in the vitality and sustainability of Council Bluffs. We promote growth by taking on the "hard" development projects – the one that no one wants to touch, we transform neighborhoods one house, one downtown development at a time. Our events and programming (Farmers Market Council Bluffs, Adopt a Street, Clean Sweep, Creektop Community Gardens, Celebrate CB parade, Shamrock Shuffle, BIKEtober, Block Party Trailer, Backyard Movie Night, 100 Block Holiday Lights, AMP for Neighborhoods, Housing Revitalization Program, Downtown Revitalization Fund) hold the fabric of our community together, all to promote viable economic, social, and health success.

Interesting Info
  • 2021 we transformed 7 highly dilapidated homes, completely restored and sold them at an affordable price from $125,000-$182,000. Goal is 25 homes by 2025.
  • Our direct homeowner repair program impacted 30 homeowner in 2021 - exterior paint, stairs, porches, tree work, landscaping, windows, fence, etc
  • After 50 years, 18 residents will again call The Cohen Building at 530 W. Broadway home starting Dec. 1st. Property will also welcome 3 commercial tenants
Volunteer Opportunities

General 712 office/event support
Repeats daily until Monday, January 1st, 2024

Photos and Videos