What We Do
In January 2016, The 712 Initiative was formed by the merging of three local organizations;
Bluffs Downtown, Pottawattamie County Development Corporation and Live Well Council Bluffs. Through the merger, The 712 Initiative is now filling the need for an organization that can identify and leverage opportunities around development and quality of life in Council Bluffs.
The 712 Initiative is aimed at improving the economic vitality in redevelopment areas through investments in the built environment, activating public spaces and delivering programs that increase social engagement and healthy lifestyles.